Our new logo speaks to the adaptable and supportive nature of True Colors United. The design stems from our environment and the infrastructures, communities and networks that derive from these building blocks. That facilitates a flexible design system that resonates with the values inherent to the brand and its services. The bold and layered nature of the logo allows for flexibility, that translates easily onto multiple platforms.

True Colors United speaks with a contemporary, bold, and confident voice. That's why Montserrat is the chosen typeface. Montserrat is used for all True Colors United printed materials, product design, website banners, and multimedia projects. We use left-aligned type in all layouts. This alignment brings a consistency into the True Colors United logo and system. We avoid using right and center alignment unless the format absolutely needs it.

True Colors United's primary color palette represents a diversity of people and perspectives. It is youthful, unique, and contemporary, and provides movement and positivity. ADA-compliant colors should be used for digital design (e.g., website, banners, etc.) In addition to using these primary colors in the logo, they can also be used as font colors for headlines and body copy.