Cyndi Lauper’s True Colors Fund Launches Campaign to Spur Straight Support for Gay, Lesbian, Bisexual, and Transgender Equality

Mar 2010

Cyndi Lauper, Elton John, Whoopi Goldberg, Jason Mraz, Cynthia Nixon, Anna Paquin, Sharon & Kelly Osbourne, Judith Light, Kim Kardashian, Clay Aiken, Wanda Sykes, and others join forces in Give a Damn Campaign Video Series

[NEW YORK] – Cyndi Lauper’s True Colors Fund today launched the Give a Damn Campaign, a bold, web-based initiative with the goal of educating and engaging the straight community in the advancement of gay, lesbian, bisexual and transgender equality. The call-to-action campaign kicks off with the release of its first series of videos which feature Cyndi Lauper, Elton John, Whoopi Goldberg, Jason Mraz, Cynthia Nixon, Anna Paquin, Sharon & Kelly Osbourne, Judith Light, Kim Kardashian, Clay Aiken, Wanda Sykes, Eric Roberts, and Kevin Alejandro expressing why they Give a Damn about equality.

“In my life I’ve crossed paths with many different people and I’ve seen firsthand what it means to be discriminated against,” said Cyndi Lauper, True Colors Fund co-founder. “I’ve come to realize equality means a lot to people who don’t have it and that, as a straight person, I have a responsibility to stand up for gay and transgender people each and every day. We all have to get involved; we all have to give a damn.”

The Give a Damn Campaign’s debut video series, produced by Red Thread Productions, directs viewers to, an innovative and interactive website designed by Purple Crayons, where they are presented with ways they can get informed and get involved.

The site is designed as an easy to understand introduction to the issues affecting the gay, lesbian, bisexual and transgender community. In addition to the video component, features three important sections: the Damn Blog, which is updated daily to keep readers informed on breaking news and ways to get involved, Personal Stories, where visitors can read about why other people support equality and how inequalities have affected their lives and Damn Issues, where visitors can learn about the issues that matter most to them. also functions as a helpful tool for people to get involved in advancing equality. In particular, visitors are urged to reach out to the straight people in their lives to encourage them to show their support. Through the use of the site’s “Tell a Friend” feature and social media tools like Facebook and Twitter, users are able to easily share any of the videos, personal stories or other content that will best assist them in opening a dialogue about equality with the people in their lives. Additional opportunities to get involved are available through partnerships with an array of non-profit organizations. One of the easiest things visitors can do to support equality is join the Give a Damn Campaign. By providing their email address visitors can stay informed and stay involved, as well as enjoy a personalized and customized version of

“Our focus is to open a dialogue with everyone, especially the straight community, who may not be fully aware of the inequality facing gay, lesbian, bisexual and transgender Americans. The Give a Damn Campaign will help bridge that gap,” said True Colors Fund Executive Director Gregory Lewis. “’Equality for all is the basis upon which this country was built and it can only be achieved if we all get informed and get involved.”


True Colors Fund, the non-profit organization co-founded by music icon and longtime activist Cyndi Lauper, seeks to inspire and engage everyone, particularly the straight community, to become active participants in the advancement of lesbian, gay, bisexual and transgender (LGBT) equality and ensure a strong and vibrant LGBT community.


The Give a Damn Campaign has been made possible with the very generous support of lead sponsors Purple Crayons, designers of and the Give a Damn logo, and Red Thread Productions, producers of the Give a Damn video series. Additional support has been provided by Eccentricity Design, Dietrich Nelson & Associates, Inc., Jeff Ertz, Keaton Simons, MAC Cosmetics, and Mayu Mishina.


The True Colors Fund’s non-profit partners are: CenterLink: The Community of LGBT Centers, Freedom to Marry, Gay & Lesbian Medical Association (GLMA), Gay, Lesbian and Straight Education Network (GLSEN), Human Rights Campaign (HRC), Immigration Equality, Services and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders (SAGE), Servicemembers Legal Defense Network (SLDN), The Trevor Project.